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How engagement metrics affect your recipients deliverability
It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s...
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Learn how to use Google postmaster tools to monitor and improve your email...
Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also...
View ArticleESP features that help to comply with regional anti-spam laws
During the recent years more and more changes and modifications in regional anti-spam laws are being announced. Any company or organization linked to commercial email sending has to comply with the...
View ArticleHow We Help Marketers to Improve Email Deliverability: 6 Success Stories by...
Recently I have been asked a lot of questions about email deliverability, e.g. how to get more emails delivered in inbox instead of junk, why emails end up in junk, what affects email deliverability,...
View ArticleEmail Delivery: How it Works and Why it Fails [Infographic]
Email delivery is a crucial part of email marketing that is still mysterious to many email marketers. If you are one of them, this infographic is made for you! We have mapped out the journey of your...
View ArticleWhy are my emails delivered in junk and what I can do about it?
Imagine a situation where you send out emails to your subscribers, but some of them end up in spam. Or, you are just doing your daily tasks like making email campaigns and sending them out, but you...
View ArticleHow to confirm email users consent by using reconfirm method?
When you are making your email marketing campaigns, you can add specific merge tags that can help with email personalization like addressing a person by its name, filing dates or addresses...
View ArticleGeneral Data Protection Regulation (GDPR) and subscriber’s consent to receive...
In less than six months, the General Data Protection Regulation, from now on referred to as GDPR, will come into force. Regulation is being implemented with the aim of strengthening the protection and...
View ArticleProtect your organization’s domains from Spoofing
It has been a while since the General Data Protection Regulation has taken a place. Regulation Article 28., Point 3, (f) sub-point for us as processor means that we have to help you as the controller...
View ArticleTransactional emails — personalization in email marketing
We would like to offer you our new solution for transactional emails. With the new Mailigen product Leadersend all of your welcome emails, order confirmations and other correspondence will perform an...
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